Just Do It

90% of startups fail. 10% fail within the first year. But what about those that are wildly successful? What is the secret?

In this episode, we learn from entrepreneur Ji Hoon Heo and how he's driving massive business growth by focusing on a culture of value-driven customer obsession.

Books Mentioned:
Profit First by Mike Michalowicz
https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/ref=sr_1_1?crid=12RRI3L462KY9&keywords=Profit+first&qid=1661554156&s=books&sprefix=profit+first%2Cstripbooks%2C124&sr=1-1

Delivering Happiness by Tony Hsieh
https://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/1610660242/ref=sr_1_2?crid=2HE8XXQCUZ791&keywords=Delivering+Happiness&qid=1661554200&s=books&sprefix=delivering+happines%2Cstripbooks%2C221&sr=1-2

Principles by Ray Dalio
https://www.amazon.com/Principles-Life-Work-Ray-Dalio/dp/1501124021/ref=sr_1_1?crid=IZLJYBIC4BE5&keywords=principles+by+ray+dalio&qid=1661554242&s=books&sprefix=Principles+by+Ray+Dalio%2Cstripbooks%2C275&sr=1-1